We’re back podcasting for 2021 with a big news week as Fermentum snaps up Two Birds and Broo’s China deal collapses.
A collaboration between VB and Volley shoes has been the subject of a complaint to ABAC, with the panel upholding an aspect of the complaint.
Ready-made heritage brands like VB and Fosters are making a comeback as major brewers draw the line with craft acquisitions according to consumer psychologist.
Victoria Bitter has launched the ultimate Advent Calendar of 24 VBs – one to enjoy each day in December in the lead up to Christmas.
How will the 2020 federal budget affect brewers? The team discuss this in detail along with the rest of the weeks news.
A number of well-known brands faced the ABAC panel in the past few weeks, including VB for its fragrance Thirst as well as Pirate Life, Moo Brew and an NRL player’s Bloke in a Bar beer brand.
Victoria Bitter, “one of the most iconic brands in Australia” has teamed up with swimwear giant Budgy Smuggler to create a collaboration range for summer.
Complainants have accused Victoria Bitter of featuring an underage person and associating drinking with a high risk activity – rollerskating – in two reposts to its Instagram account.
This week on the podcast, the team ask; is it too early for beer advent calendars? And where will BrewDog pop up next?
VB tea for the Ashes and why government red tape is hindering smaller brewers are amongst the issues Matt and Pete discuss in Brews News Week.