Lion is throwing its weight behind no-alcohol beer brands with the opening of its $6 million de-alcoholising plant at the Toohey’s Brewery, and the launch of James Squire Zero.
no alcohol beer
The challenges of marketing no-alcohol beer and its use in advertising have been highlighted following an ABAC ruling on Heineken 0.0.
Craft brewers like Sobah, Bridge Road and MO are tackling consumer price perceptions and use cases when it comes to no-alcohol options as trends shift towards moderation.
In its first full-year results since acquiring Carlton and United Breweries last year, Japan’s Asahi Group was bullish, aiming to target growth in Australia in lower alcohol sectors.
Modus Operandi is the latest to add a no-alcohol beer to its range in Nort, and we spoke to Jaz Wearin about setting up a brand within a brand and the growth of wellness in beer.
An introduction to Low or No alcohol beer, discussing the various techniques employed in the industry currently along with the state of the industry today.