Lion has announced that it has acquired the Fermentum Group, including Stone & Wood, Two Birds and Fixation.
Lion
We were always a ‘conscious business’: Stone & Wood
Stone & Wood was built on a ‘conscious business model’ more than independence according to co-founder Jamie Cook.
Stone & Wood: IBA reaction and Editorial
The news this morning that Stone & Wood was being sold to Lion has left people with mixed feelings, reflected in the IBA response and an editorial from Brews News.
Lion invests $6m in de-alcoholising plant
Lion is throwing its weight behind no-alcohol beer brands with the opening of its $6 million de-alcoholising plant at the Toohey’s Brewery, and the launch of James Squire Zero.
$30m redevelopment for Little Creatures Fremantle
Lion has announced it is spending $30 million on the redevelopment of the Little Creatures hospitality venue in Fremantle.
Little Creatures launches Pacific Ale
Lion-owned Little Creatures is celebrating its 21st birthday with the launch of a Pacific Ale.
No-alcohol marketing test for Heineken 0.0
The challenges of marketing no-alcohol beer and its use in advertising have been highlighted following an ABAC ruling on Heineken 0.0.
Social media age-gating in the spotlight after new report
A survey of social media accounts by the Cancer Council has revealed a number of alcohol-related accounts without age gates, highlighting the importance of age restrictions on Instagram and Facebook.
Batch Brewing partners with Lion for NSW beer
Major brewer Lion has teamed up with Sydney’s Batch Brewing to launch a limited-edition beer for NSW’s ‘Freedom Day’.
Brews News Week #322 Just Observations
This week on the podcast, the team discuss Lion’s decision to sell off major assets, the rise of private label beer and a big social media misstep.