Lion has announced that it has acquired the Fermentum Group, including Stone & Wood, Two Birds and Fixation.
Stone & Wood was built on a ‘conscious business model’ more than independence according to co-founder Jamie Cook.
The news this morning that Stone & Wood was being sold to Lion has left people with mixed feelings, reflected in the IBA response and an editorial from Brews News.
Lion is throwing its weight behind no-alcohol beer brands with the opening of its $6 million de-alcoholising plant at the Toohey’s Brewery, and the launch of James Squire Zero.
Lion has announced it is spending $30 million on the redevelopment of the Little Creatures hospitality venue in Fremantle.
Lion-owned Little Creatures is celebrating its 21st birthday with the launch of a Pacific Ale.
The challenges of marketing no-alcohol beer and its use in advertising have been highlighted following an ABAC ruling on Heineken 0.0.
A survey of social media accounts by the Cancer Council has revealed a number of alcohol-related accounts without age gates, highlighting the importance of age restrictions on Instagram and Facebook.
Major brewer Lion has teamed up with Sydney’s Batch Brewing to launch a limited-edition beer for NSW’s ‘Freedom Day’.
This week on the podcast, the team discuss Lion’s decision to sell off major assets, the rise of private label beer and a big social media misstep.