This week on the podcast, the team discuss the dark arts of marketing, the IBA’s code of conduct and Broo’s first quarterly profit.
Heineken 0.0
No-alcohol marketing test for Heineken 0.0
The challenges of marketing no-alcohol beer and its use in advertising have been highlighted following an ABAC ruling on Heineken 0.0.
Brews News Week #294 Marketing People Will Tell You Anything
This week on the podcast, the team discuss the results of the Beer Cartel survey, the worldwide growth of zero alcohol beer and much more.
Double digit growth for Heineken 0.0
The double-digit global growth of Heineken’s alcohol-free offering has offered the global brewer a reprieve after a decline in volumes over the COVID period.
Close calls as ABAC beer complaints dismissed
An ABAC panel has made a quartet of judgements on Pirate Life, Hawkers Beer, Brookvale Union and Heineken marketing communications, dismissing each of the wide-ranging complaints.
ABAC rules against Joker-themed beer and citrus IPA
ABAC panels have ruled against the packaging of a Joker-themed beer from Grand Ridge Brewery and Fixation Brewing Company’s Squish Citrus IPA, as well as an advert for big brewer Lion’s Heineken 0.0 alcohol-free brand.