The latest round of rulings from advertising watchdog ABAC has put into the spotlight advertising via streamed content and also the risks of reposting influencer content.
ABAC
Dismissals outweigh in record year for ABAC
The number of dismissals outweighed the complaints upheld in ABAC’s last quarter as its panel judges on Cheeky Monkey and Byron Bay Lager marketing.
Brews News Week #302 Below The Fold
Zero alcohol beers the focus of ABAC on this weeks podcast, and the team try out a new format for the show.
Zero-alcohol beer advert up against ABAC
An ABAC panel said it would be “mildly perverse” to judge a non-alcoholic beer advert as promoting alcohol consumption, as it judges on Carlton Zero, Corona and XXXX adverts.
Brews News Week #301 Back To School
We’re back podcasting for 2021 with a big news week as Fermentum snaps up Two Birds and Broo’s China deal collapses.
ABAC considers VB Volleys complaint
A collaboration between VB and Volley shoes has been the subject of a complaint to ABAC, with the panel upholding an aspect of the complaint.
Brews News Week #298 It’s Capital
This week, the team discuss Foster’s, ABAC and Behemoth, whilst Capital Brewing Co. dominates the news with a new taproom and pourage rights at Canberra’s Manuka Oval.
Brews News Week #297 Shake It Off
This week on the podcast, the team delve deep into tap contracts and anti-competitive behaviour, as well as VB’s partnership with Volley.
Mainstream audiences unfamiliar with beer styles: ABAC
Mainstream audiences and particularly minors will not understand the meaning behind beer styles like stout, IPA or sours, and therefore brewers should not rely on these terms says ABAC.
ABAC Industry Education Webinar
ABAC’s Annual Industry Education Webinar will be held Wednesday 25 November 2020 from 10-11am.