Breweries have been moving in the hotly-contested sports sponsorship space for a while now, and Gage Roads has picked up the latest deal with Cricket NSW.
News
VB launches ‘hard-earned thirst’ vaccination ad
Showing that campaign timing is everything, Victoria Bitter, owned by Carlton and United Breweries, has launched an advert to encourage Australians to get vaccinated against COVID-19.
Lion acquires Stone & Wood parent Fermentum
Lion has announced that it has acquired the Fermentum Group, including Stone & Wood, Two Birds and Fixation.
We were always a ‘conscious business’: Stone & Wood
Stone & Wood was built on a ‘conscious business model’ more than independence according to co-founder Jamie Cook.
Stone & Wood: IBA reaction and Editorial
The news this morning that Stone & Wood was being sold to Lion has left people with mixed feelings, reflected in the IBA response and an editorial from Brews News.
TWØBAYS launches new gluten-free beer brand
TWØBAYS has launched a new gluten-free beer brand, with the first beer in its range being a full-strength Draught (4.2% abv).
Stone & Wood labeling revives Byron Bay controversy
Stone & Wood’s use of a third-party brewery to facilitate its entry into the contemporary beer market has revived the contentious issue of transparency in labeling for beers made under contract.
Mildura Brewery & Pub for sale
The Mildura Brewery and Pub in Victoria, described as an “immaculately presented and heavily capitalised turn-key micro brewery”, is up for sale.
One Year On… Philter Brewing
From nomad brewing to bona fide brewery, Philter’s journey has been an eventful one. Its first 12 months with its own brewery and venue has seen award wins, pivots and more.
Lion invests $6m in de-alcoholising plant
Lion is throwing its weight behind no-alcohol beer brands with the opening of its $6 million de-alcoholising plant at the Toohey’s Brewery, and the launch of James Squire Zero.